German producer and DJ Alex M.O.R.P.H. has had his passionate heart and creative mind at the very top of the electronic dance scene for nearly two decades. With the signature M.O.R.P.H. sound loved and felt world wide, we wanted to align his logo with the unique combination of energy, emotion and power that he dedicates to his music.
How do you distinguish your brand as a unique figure in a saturated market?
Inspired by the visual direction of superheroes and comic books, Alex M.O.R.P.H.’s logo-mark ties in the symbol of action heroes as colourful manifestations of the human soul, which, for Alex as a DJ and producer, embodies the spirit of something deeper than just his music. We wanted to reveal this power that Alex has as a character, as it is this quality that has kept him so appreciated and significant no matter what time he is in.