Located in Melbourne’s South-East suburbs, Stand Up Fitness strives to provide an environment and expertise to motivate and enable people of all fitness levels to achieve their fitness goals and, most of all, to feel better and healthier. Opening in early 2014, they were quickly recognised for their friendly welcoming team, their finest equipment and their modern and slick atmosphere. To tie it all together, Stand Up Fitness needed a brand revamp to create a reputable face in the Australian fitness industry.
How can we create a bold logo and brand that will stand the test of time?
Like all our projects, we didn’t want to limit Stand Up’s brand face to the standards of the gym industry; we wanted to open its field and create a logo mark that could confidently stand next to leading sports brands such as Nike or Adidas. With that in mind, we created a distinct and sharp font with a unique typeface that represented the effort and vigour of Stand Up, as well as a mark that complimented the atmosphere of their gym.
For their website, we further incorporated the modern and slick vibe of the gym with the main objective to keep its functionality simple and straight to the point. The web design gave viewers a sense of stepping into the SUF doors, with the user journey designed to convert more visitors into members.