Formerly known as Xtreem Print & Display, That Print Shop has built a reputation over 15 years as the go-to print and display provider for many corporation leaders and every day people. Specialising in high-quality, high-speed print, That Print Shop is set to revolutionise the way people experience print stores by delivering print in an enjoyable way, with a side of fresh barista coffee.
How do we evolve a well-established brand to excite customers and instil a new company culture?
The goal for all of us was to transform the traditionally boring perception of printing into a fun and enjoyable experience. The new brand personality needed to make printing feel less like an errand and more like an inviting, ‘come-chill-with-me’ part of the day. The new logo uses overlapped layers to incorporate shapes and different colours, which not only makes it more visually stimulating for customers, but also represents the variety of products That Print Shop delivers. Despite having a very fun feel to it, keeping the logo clean and minimalistic also ensures it maintains a professional image to attract a universal audience.